In this day and age a web site is almost non-negotiable. Its like your ad in the phone book or an 800 number. Customers expect it. You wouldn't have a business without a logo, or a company name, would you? Well, this the same sort of idea. Your web site represents you in the online world. Regardless whether you sell online or not, a web site will yield results in ways not measured by dollars.
This is all before you even tried to sell
them a thing online. You should view it as customer communication tool
that can open up new lines of interaction between your business and your
customer. A passive public relations endeavor where the customer seeks out
the information about your business, rather than having the information
seek out the customer.
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